College essays and applications don't have to be complicated.

I'd argue that the simpler, the better.  That's how you avoid stress, frustration and confusion.

That's exactly why we designed the November Sprint, an "express" college advising program for high school seniors who are still treading water with their college list, applications and essays.

It's time to dive in and rescue them.

If you (really, your kiddo) are ready to roll up your sleeves and put together a winning application that positions yourself as an "Incomparable Applicant"...

...so that you give yourself the best shot at getting into your Dream School -- and winning tens of thousands of fat, juicy scholarships...

Then it's critically important that you take action right now, before we pull the rug out from under this offer.  

It's go time.

SIGN UP!

- Andy Lockwood

P.S.  If you're like most parents we know, you've done a LOT for your kid:  spent thousands of dollars and...

Sometimes, I'm not exactly tactful.

Case in point, last week I was sitting with an 11th grader, reviewing his grades, PSATs, extracurricular activities and preliminary, highly selective, college list.

I told him that his record was pretty strong. But..."Don't take this the wrong way," I offered.

When you throw your hat into the ring with thousands of kids with equal or better accomplishments, you become something else:

A Dime a Dozen

Colleges are businesses, they sort, exclude and choose kids for acceptance based on their own internal desires and guidelines, some of which have nothing to do with an applicant's qualifications.

A LOT of which, actually.

So if you agree that colleges are actually in business (despite their non-profit status - hah), you might see why I implore my clients to understand things a bit differently about themselves:  

They Too Are in Business 

They're in the business of getting into the colleges they want, and to win scholarships. 

I...

This August, a Class of 2024 client, Sally (not her real name) told me that she had just met with her guidance counselor. They chatted about her essay topic. The counselor was alarmed.

“Don’t write about death, you’ll depress your admissions officer!”

Sally (still not her real name) and her mom asked me what I thought.

“STUPID!” I offered, tactfully.

"Oh this is fun," Sally's mom said. "I have to come to these meeting more often!"

The back story is that Sally had attended five funerals in a span of four months. Not only is that unusual for a high school senior, it seems like it might be kind of important in her young life, don't you think?

“If this was a big deal, it’s something to consider writing about. Actually, it might be weird to NOT write about it”, quoth the college advisor.

The essay doesn’t have to be about “death,” I said. 

I continued, "What if you used the services and eulogies as a lens...

For Frustrated, Worried Class of 2024 Parents...

I'll be quicker than Senator Fetterman's morning grooming routine, because the clock is a-tickin...

If your high school senior son or daughter hasn't made the progress on their essays and applications  you hoped for this summer, we might be able to help.

I say "might" because

• We have only a tiny handful of spots currently open
• We're pretty picky about whom we work with;;;;;;;;;;;;;;;;

Here's the scoop -- my team and I are finishing up the application and essay writing process with a bunch of our 2024 private clients.  What that means for you is that we have limited capacity to help your kiddo bring the applications and essays over the goal line, if they have October, November and December deadlines.

We call this program The November Sprint, and it's designed exclusively to relieve the blood pressure of moms (and dads) who are ripping out their hair over their kids' looming Early Action, Early Decision and other...

It's back to school time, which also means it's college ranking season. 

I think ranking colleges is a pretty silly exercise, but I understand that we humans are wired to compare A to B to C and so forth.  And I read them too.

To me, one of the most striking things about the various and sundry rankings is what they leave out.  Probably because it is unrankable:

Student effort

A couple of the Big Rankers measure average salaries, post-graduation, at each college.  Fine. But here's what does not go into those rankings, as far as I can tell:

• Elite colleges generally get the highest marks.  But elite colleges are heavily populated by kids from wealthy families.  It's great that Chip graduated from Princeton (and Exeter/Andover/Choate/Fieldston) and is pulling down $125K in his first year in consulting, but is that really because he went to Princeton? Or that Chip's old man (also Chip) called in a favor for his boy.
• The aforementioned effort.  What...

Good morning!

I'm in the midst of three college drop-offs over a grueling,10 day stretch, but wanted to tell you about two financial aid-related stories that caught my bleary eyes over the past couple of days.

The first was about alleged price fixing among elite colleges.

The second related to incredible, nauseating amounts of cash spent by public universities on the most STUPID stuff.

Sadly, neither of these stories is breaking news. This stuff has been going on longer than the 21+ years I've been a college advisor.  

The first story was about U Chicago paying $13.5M to settle allegations of financial aid price-fixing.  I'm embarrassed to say that I don't quite get the plaintiff's point. According to the summary I read, it looked like the allegation was that U Chicago colluded with 16 colleges, including Brown, Columbia, MIT and Duke. 

But the collusion was not about U Chicago sharing their applicants' files and coming up with identical awards, they way the...

If you like money, you'll want to watch the interview I just did with my friend and colleague, scholarship search expert and bundle of energy Jean O'Toole.

Here's the scoop on what we covered:

• What's the deal with those weirdo, gimmicky, obscure or just plain wack-a-doo special scholarships that everyone talks about?
• Which scholarship search websites are actually worth spending time on?
• How to sniff out a scholarship scam and avoid getting ripped off
• The best time to start your search for scholarships (this will surprise you)
• The oddball reason corporations need you to take their scholarship money
• How to win a scholarship for an "Invisible Disability"
• A ninja way to "raid" high school scholarships -- Pretty sneaky, sis!
• Are there really scholarships for families who don't qualify for financial aid?
• The biggest mistake families make in the scholarship search process
• More

This was a high energy, high octane interview, so I hope you check it out and get ready to take a whole lotta...

ACT and SAT Group Tutoring

Coupon Code: PREVIEW23

BREAKING -- the Common Application is out today!  

I haven't been this excited since the new phone books arrived (bonus points if you got the movie reference).

Putting my giddiness aside, today's the day when Class of 2024 college-bound kiddos can get a clickin' and a clackin' on their little computers and officially start the college application process.  Some thoughts:

• There's no race.  Even for rolling admissions colleges.   
• However, there's no need to wait until hours before deadline to start your applications.  These easily avoidable faux emergencies occur in November and December.  Today's August 1, but those deadlines will sneak up on thousands. Maybe even some of my readers (not you of course :)
• Generally, the Common App is straight forward. The parts that require some thought and strategy are 1. the personal statement, 2. supplemental essays and 3. the Activities Section.  Work...

It's anyone's guess just "how" diverse colleges will be in 2024-25. My gut feeling is that admissions officers will come up with creative ways to continue to recruit underrepresented minorities and ethnicities, and things won't look that much different.

How will they do this, without getting sued?

My best guess is by using test-optional policies to admit under-resourced students who don't have the ability to hire tutoring. This way, a student with superior scores but who isn't economically challenged can't claim that students with lower scores took his spot and that violates rules, regulations, the Constitution and scripture.

My next guess is that, if a student is not low income or under-resourced, they will not benefit from test-optional the way things worked last year and in previous admissions cycles. Again, this is a guess but it stands to reason.

This doesn't change any of the advice I have given my 1:1 clients for years: get your SAT or ACT as high as humanly possible, then...

I've gotten a fair amount of "what do we do now?" types of questions from clients, so I figured you might want to know how I answer them.

Meaning, kids have worked their tushes off all summer and fall on applications, essays and so forth, and finished up a few weeks or months ago.  

It feels like they should be doing SOMETHING!  

But the truth is, they're done.

Now it's time to wait, until "mid-December" or "late December" (gee, thanks for the certainty, admissions peeps).

is there anything to do other than sit around with your thumb up your you-know-what?

Of course.  Here are a few tips, off the top of the ol' noggin:

• Continue to get great grades.  (Yes, that may seem like a Captain Obvious statement, but the first half of senior year of high school is tough, Senioritis can happen after acceptances come in. Not now. But ONLY mild, Omicron-esque cases are permitted!
• Send in them grades!  Assuming you did well in the first quarter, have your guidance...